In recent years, male grooming services have seen a significant rise in demand, and the Manzilian (a Brazilian wax for men) is at the forefront of this trend. The Manzilian involves the removal of hair from intimate areas, similar to the traditional Brazilian wax for women, but is tailored specifically for men’s grooming needs. This service will expand your salon’s clientele position you to cater to a diverse, growing market.
Here’s a look at how to integrate the Manzilian wax into your service offerings. To learn more - visit our Black Coral Academy
Prepping male clients for the manzilian
Working with male clients requires a professional approach that builds comfort and trust, especially for an intimate service like the Manzilian. Here’s how to ensure they’re ready:
Consultation and comfort
Start by discussing the service openly with the client, covering all aspects, from pain levels to aftercare. Address any questions to help first-time clients feel comfortable with the process.
Set clear expectations
Explain what the waxing process involves, including the sensations they might experience and the overall benefits. Knowing what to expect can help relieve anxiety.
Create a welcoming space
Ensure that your salon environment feels inclusive and professional. Have clear signage, communicate effectively, and provide an atmosphere that makes male clients feel comfortable and respected.
The manzilian waxing process
To provide a successful Manzilian, you’ll need specialized tools and techniques that address the specific qualities of male body hair, such as coarser texture and thicker density. Here’s a breakdown of what you’ll need:
Step-by-step guide
Pre-wax prep
Firstly, begin with cleaning the area and applying a pre-wax oil to create a protective barrier, which makes waxing smoother and less irritating.
Wax application
Then apply hard wax with even strokes, focusing on manageable sections. Hard wax is preferred for the Manzilian as it grips the hair without sticking to the skin, making it ideal for sensitive areas.
Removal:
Remove the wax strip swiftly, keeping the skin taut to reduce discomfort.
Post-wax treatment:
After removing the wax, apply a soothing lotion or oil to calm the skin and reduce redness.
Pain management and client comfort
The Manzilian can be intimidating for clients, especially those new to waxing. It’s essential to focus on pain management and to make the client feel as comfortable as possible:
Communication
Encourage your client to communicate any discomfort. Talk them through each step and check in to make sure they’re okay.
Breath control
Remind clients to take deep breaths and to avoid holding their breath, as this can intensify the pain.
Topical numbing products
If clients are particularly nervous, offer a numbing cream to help reduce sensation in the waxing area.
Hygiene and safety for the manzilian
Sanitation and hygiene are crucial in any waxing procedure, but especially when dealing with intimate areas. Here are some key practices:
- Sanitize and prep - before starting, thoroughly sanitize all tools and surfaces, use single-use spatulas and never double-dip,
- Disposable gloves - wear gloves throughout the process to minimize skin contact and reduce the risk of infection,
- Post-wax care - apply a gentle antiseptic cream to prevent infections, and advise the client on aftercare routines that keep the skin clean and irritation-free.
Handling sensitive skin and addressing any concerns promptly will build trust with clients and improve their experience.
Post-wax care for male clients
Educate clients on proper aftercare to prevent irritation and promote skin health. Here’s what to advise:
- Avoid heat and sweat - recommend that clients avoid hot showers, saunas, and intense workouts for 24 hours post-wax, as heat can irritate the skin,
- Moisturize and soothe - suggest a gentle, fragrance-free moisturizer to keep the skin hydrated,
- Prevent ingrown hairs - encourage clients to exfoliate the area after a few days to prevent ingrown hairs, which can occur as the hair grows back,
- Follow-up advice - for first-timers, recommend a follow-up session in 4-6 weeks to maintain smooth results.
Offering this detailed guidance enhances client satisfaction and sets them up for a positive waxing experience.
Marketing the manzilian wax in your salon
Introducing the Manzilian as a regular service in your salon can attract a whole new client base. How to market it effectively?
- Update your website and social media profiles to reflect the male services offered, with clear descriptions and FAQs to attract potential clients.
- Consider package deals for new male clients to try multiple services, or loyalty programs for repeat visits.
- Emphasize your commitment to providing a comfortable, professional environment that caters to men. Highlight testimonials from satisfied clients to build trust with prospective customers.
- Host an information session or social media post series that discusses the benefits of the Manzilian for men, dispelling any misconceptions and making the service more approachable.
Expanding your offerings to include the Manzilian can significantly grow your client base, especially as more men are looking for professional grooming services.
Adding the Manzilian to your service menu allows you to cater to an evolving market, offering professional grooming options for men in a safe and comfortable setting. By choosing the right products, and focusing on client comfort, you’ll elevate the quality of service you provide. Educating clients on aftercare and creating a welcoming environment will encourage them to return and build loyalty.